The purpose of the brief is to establish a client’s requirements, not simply the shape of the nuts and bolts but what the client wishes to achieve or communicate through the use of simulation.

BRD sincerely believes that a sale isn't about pounds or dollars. It’s about a relationship that will work to the benefit of both parties. That, to BRD, is what business is about, a relationship built on honesty, trust and respect. It ensures repeat business. That, to BRD, is smart business.

At the brief, detailed notes will be taken of a client’s requirements, and, if necessary, one or more proposed solutions will be submitted. But due BRD’s extensive experience, it is confident, as the world’s leading motorsport simulation company, in having a ready solution on hand.

Once the solution is agreed, a preliminary production timescale is put in place, followed by the drawing up of project plans, bills of material, progress milestones, and a personal contact for the duration of the project, which is normally completed within four to six weeks.

At BRD, the brief is more than the first step in securing business.

It’s about redefining the purpose of business itself.