“We acquired a Vauxhall Astra Touring Car motorsport simulator five years ago and it has certainly fulfilled its promise in attracting large crowds at exhibitions and in showrooms as part of our marketing strategy. It attracts male and female, young and old. And last year it was a central feature at nearly 40 events. It has proved to be a really useful promotional tool.”

Andrew Duerden, Vauxhall Motorsport, UK